An urban Muse immersed herself in the city. She interacts with her environment, she adopts different perspectives. She is at once an observer, initiator and part of this world. With her muses kiss she is going to be our inspiration. The Culturelabel was recorded in different settings in Berlin and got an artificial character by the environment and the actress. As an art director of the ZDF I developed and realized the 18-second Culturelabel in cooperation with GROUP.IE. Achievement: Art Direction and Design, Visual Conception, Storyboard and Supervision of Shooting and Postproduction.